have You Suffered ADDICTION FROM JUUL?

The theory behind the JUUL e-cigarette lawsuit is that the JUUL manufacturers targeted teenagers and young adults with deceptive and misleading marketing, creating a new generation of nicotine-addicted JUUL users.

What Do We Know About the JUUL Vaping Lawsuits?

Electronic cigarettes (also known as e-cigarettes, e-cigs, and vaping products) are designed to look like cigarettes, writing pens, USB flash drives, and other common products.

These devices use a liquid that contains nicotine and various types of flavors, as well as propylene glycol and glycerin. The liquid is heated through the use of a battery and heating coils. The liquid becomes a vapor, where it can be inhaled, which is why its use often is referred to as "vaping". These products are officially referenced as electronic nicotine delivery systems (ENDS).

JUUL products are the most common form of e-cigarettes being utilized. JUUL delivery systems (known as pods) look similar to a USB flash drive and contain dangerously high amounts of nicotine. A single JUUL pod contains the same amount of nicotine as an entire pack of traditional cigarettes. Additionally, JUUL pods have a much higher concentration of nicotine than cigarettes and the nicotine is absorbed by the body at a higher rate than cigarettes.

The Food and Drug Administration has received numerous reports of JUUL users, primarily teenagers and young adults, who have become addicted to the devices and even some who have suffered seizures and convulsions as a result of nicotine poisoning and toxicity.

Symptoms of nicotine poisoning include:

  1. Blood clots

  2. Convulsions

  3. Embolisms

  4. Elevated blood pressure

  5. Heart injuries

  6. Joint pain

  7. Seizures

  8. Strokes

JUUL has been accused by government agencies and in various lawsuits of targeting young and underage people in its advertising in order to get a new generation addicted to nicotine. When JUUL first began marketing its products in 2017 and 2018, its ads showed young people enjoying its products in various settings. JUUL relied heavily on social media aimed at a younger audience, and touted its flavorable tastes, such as mint, fruit, and creme.

The lawsuits additionally claim that JUUL intentionally created a small, sleek device that contained a high concentration of nicotine that delivered the nicotine in an expedited manner. The device easily could fit in a person's palm and the nicotine could be consumed without producing a foul odor. JUUL then deceptively marketed this product to a young generation as safer than cigarettes.

While JUUL is not the only manufacturer of e-cigarettes and vape products, it has well in excess of half the market. This is due in no small part to its aggressive advertising that glamorizes vaping through the use of young adult models.

Unfortunately, JUUL’s marketing efforts were so successful among youths that it reversed the decades long trend of youth smoking. In 1976, 29% of 12th grade students reported smoking cigarettes daily. By 2018, this had dropped to 3.6%. Yet, more than 3.6 million middle and high school students were using e-cigarettes by the end of 2018.


If you or a child has become addicted to nicotine as a result of JUUL use, then the team of attorneys we work with will be seeking the following damages for you:

  1. Past and future medical expenses that result from the injuries, including addiction treatment.

  2. Past and future pain and suffering (physical and mental) caused by the injuries, and the treatment and recovery process.

  3. Past and future loss of enjoyment of life.

  4. Punitive damages, if appropriate.

Douglas R. Beam P.A. is working alongside a team of expert attorneys who are representing individuals who became addicted to nicotine as a result of using JUUL. This team of attorneys have been handling lawsuits against product manufacturers since 1955. Additionally, this team is listed in Best Lawyers in America and The National Trial Lawyers Hall of Fame.

Call us today at (321) 723-6591 and we can direct you to the help you need.

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